Basking Ridge Limousine Services
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Privacy policy

PRIVACY POLICY

Last Updated: October 14, 2026

This Privacy Policy explains how Basking Ridge Limousine Services, operated by BRL Worldwide LLC (“BRL,” “we,” “us,” or “our”), collects, uses, shares, and protects personal information. It applies when you visit baskingridgelimousineservices.com, contact us through WhatsApp, text message, email, phone, or our website forms, or request a transportation quote or reservation from us.

We wrote this policy in plain English. If anything is unclear, email us at reservations@baskingridgelimousineservices.com and a member of our team will help.

Quick links: Information you provide · WhatsApp & messaging · AI-assisted intake · Service providers · Data deletion & privacy requests · Contact us

1. Information You Provide to Us

Most of what we collect comes directly from you when you ask for a quote, book a ride, or get in touch. Depending on the trip, this may include:

  • Your name, phone number, and email address
  • Pickup and drop-off locations, plus any additional stops
  • Trip date and time, and whether it’s one-way, round-trip, or hourly
  • Number of passengers and amount of luggage
  • Flight details such as airline, flight number, and arrival or departure time, so we can plan airport pickups
  • Vehicle preference
  • Child-seat requests, including the number and type of seats needed
  • Special requests or notes you choose to share about your trip
  • If you book for someone else, the passenger’s name and contact details that you give us

Please share only what’s needed to arrange your transportation. Don’t send payment card numbers, government ID numbers, or health information through WhatsApp, text message, or website forms.

2. WhatsApp and Text Messaging

We offer WhatsApp and text messaging as a convenient way to request quotes and ask questions. When you message us through WhatsApp (including through the WhatsApp Business Platform / Cloud API provided by Meta) or by SMS, we receive and process:

  • Your phone number and/or WhatsApp identifier, and the profile name associated with your account if the platform provides it
  • The content of the messages you send us, and the replies we send you
  • Basic message metadata needed to handle the conversation, such as message timestamps, message IDs, and delivery or read status

We use this information to understand your request, reply to you, keep track of the conversation, and prepare your quote or reservation request. WhatsApp is owned and operated by Meta, and Meta’s handling of your information is governed by WhatsApp’s own terms and privacy policy. Text messages pass through your mobile carrier and our messaging providers.

Text Messages (SMS) from BRL

If you agree to receive text messages from us, Basking Ridge Limousine Services (BRL) may send service-related text messages to your mobile number. You can agree by checking the optional SMS consent box on our website, or by saying yes when our reservations team or automated phone agent asks. These messages are about your transportation quote or reservation request, trip details and updates, and customer care. We do not send marketing messages through this program.

  • Message frequency varies based on your requests and trips.
  • Message and data rates may apply.
  • Reply STOP at any time to opt out of text messages.
  • Reply HELP for assistance, or contact us at 908-338-0030 or reservations@baskingridgelimousineservices.com.
  • Consent to receive text messages is not a condition of purchase. You can request a quote or book transportation without agreeing to receive texts.
  • We do not sell, rent, or share your mobile phone number or SMS consent with third parties or affiliates for their marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third parties, except service providers acting on our behalf as described below.
  • Service providers that help us operate, such as our text-messaging provider, may process your mobile information only as necessary to provide BRL’s services and deliver our messages.

For the full terms of our text messaging program, see the SMS / Text Messaging Terms in our Terms & Conditions.

You can stop messaging us on WhatsApp at any time. If you’d like us to stop contacting you through a particular channel, just tell us in the chat or email us.

3. Information Collected When You Use Our Website

Like most websites, ours collects some information automatically when you visit, such as your IP address, browser type, device information, the pages you view, and the date and time of your visit. Specifically, our website:

  • Uses Google Analytics (through the Google tag) to understand how visitors use the site, such as which pages are viewed and how people find us
  • Uses cookies, including cookies set by the tools above; a cookie consent notice on the site lets you manage your preferences
  • Embeds Google Maps and displays Google reviews through a third-party review widget, which may cause those providers to receive basic technical information from your browser

You can set your browser to refuse or delete cookies. Some parts of the site may not work as intended if you do.

4. How We Use Your Information

We use personal information to:

  • Respond to your questions and messages
  • Prepare transportation quotes
  • Process, confirm, change, or cancel reservation requests
  • Plan and carry out your trip, including sharing the necessary trip details with your chauffeur
  • Provide customer service before, during, and after your ride
  • Keep business, accounting, and tax records
  • Protect our customers, chauffeurs, and business, including preventing fraud and resolving disputes
  • Operate, maintain, and improve our website, messaging channels, and booking process
  • Meet legal and regulatory obligations

5. Automated and AI-Assisted Quote Intake

To respond faster, we use automated tools, including AI, to help with our quote and reservation intake. For example, these tools may help read your message, pick out trip details like dates, times, and addresses, ask follow-up questions for missing details, and organize your request so our team can review it.

Here’s what these tools do not do:

  • They don’t confirm bookings. Every booking is reviewed and confirmed by a member of the BRL team. A request is not a confirmed reservation until our staff confirms it with you.
  • They don’t decide pricing or vehicle availability. Our staff handles quotes and availability.

Automated tools can occasionally misread a message. That’s one reason a person on our team reviews the details. If something in your request looks wrong, just tell us and we’ll correct it.

6. Service Providers and How Information Is Shared

We share personal information only as needed to run our service. Depending on how you contact us, the providers that help us operate may include:

  • Meta / WhatsApp – delivering WhatsApp messages between you and BRL
  • n8n – workflow automation that routes and organizes incoming requests
  • OpenAI – AI processing that helps read messages and extract trip details
  • Zapier – connecting our systems so request details reach our reservation software
  • Limo Anywhere – our reservation and dispatch management system
  • Twilio – sending and receiving text messages (SMS) and supporting our business phone line
  • ElevenLabs – our automated phone agent, which answers calls and collects trip details for quote requests
  • Google – website analytics, maps, and related services
  • Website hosting, email, phone, and text-messaging providers that support our day-to-day operations

We also share information:

  • With the chauffeur assigned to your trip
  • With vetted affiliate transportation partners, when we arrange service outside our direct service area, so they can carry out your trip
  • With people you ask us to coordinate with, such as an assistant, travel planner, or event coordinator
  • When required by law, subpoena, or other legal process, or when reasonably necessary to protect the safety, rights, or property of our customers, chauffeurs, BRL, or others

These providers and partners receive the information they need to do their part. Each one also handles data under its own terms and privacy policy.

7. We Do Not Sell Your Personal Information

BRL does not sell or rent customers’ personal information.

8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. These include limiting access to the people and systems that need it, and using reputable service providers. No method of transmission over the internet, messaging, or electronic storage is completely secure, so we can’t guarantee absolute security. If you believe your information has been put at risk through your contact with us, please let us know right away.

9. How Long We Keep Information

We keep personal information only as long as reasonably necessary for the purposes described in this policy. That includes customer service, business operations, legal, accounting and tax, security, and fraud-prevention purposes. How long that is depends on the type of information and why we have it. For example, records of completed trips may need to be kept longer than an unanswered quote inquiry. When information is no longer needed, we delete it or de-identify it.

10. Data Deletion and Privacy Requests

You can ask us to access, correct, or delete the personal information we hold about you, including information from WhatsApp or text conversations with BRL.

How to make a request:

  1. Email reservations@baskingridgelimousineservices.com with the subject line “Privacy Request”.
  2. Include your name, the phone number or WhatsApp number you used to contact us, and your email address if you gave us one.
  3. Tell us what you’re asking for: a copy of your information, a correction, or deletion.

We may ask for more details to confirm your identity before we act on a request. That protects you from someone else asking for your information. When we delete information, we also take reasonable steps to have it removed from the service providers we control or direct, where applicable.

What we may need to keep: Some information may need to be kept even after a deletion request. This applies when it’s required for legitimate business, legal, tax or accounting, fraud-prevention, dispute-resolution, or regulatory purposes, such as records of completed trips and payments. If we have to keep something, we’ll tell you and use it only for those purposes.

Your WhatsApp app: Deleting information from BRL’s records doesn’t delete the chat history stored on your own device or held by Meta. You can delete chats in the WhatsApp app, and Meta’s handling of WhatsApp data is covered by WhatsApp’s privacy policy.

11. Children’s Privacy

Our website and messaging channels are intended for adults arranging transportation. We don’t knowingly collect personal information directly from anyone under 18. When a parent or guardian books a trip that includes children, they may give us limited details, such as how many children are riding and what type of child seat is needed, so we can prepare the vehicle. If you believe a minor has sent us personal information directly, contact us and we’ll delete it, subject to the retention needs described above.

Our website and messages may include links to or content from third-party sites and services, such as WhatsApp, Google Maps, review platforms, social media profiles, and airline or airport websites. We don’t control those services and aren’t responsible for their content or privacy practices. Please review their privacy policies before sharing information with them.

13. United States and New Jersey

BRL is based in New Jersey, and we operate our service from the United States. Our service providers may process information in the United States or other countries where they operate. Depending on where you live, you may have privacy rights under applicable law. We’ll respond to privacy requests as required by the laws that apply to us.

14. Changes to This Policy

We may update this Privacy Policy as our services or tools change. When we do, we’ll post the updated version on this page and change the “Last Updated” date at the top. Please check back from time to time.

For the terms that apply to our services, see our Terms & Conditions.

15. Contact Us

Questions about this policy or how we handle your information? Contact us:

Basking Ridge Limousine Services / BRL Worldwide LLC
104 Lyons Mall, Basking Ridge, NJ 07920
Email: reservations@baskingridgelimousineservices.com

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